Our AI Statement
Our Belief
From the very beginning, Cut Media’s success has been built on two things: the power of talented people and the smart use of technology. Combine the two, and you get the magic that has enabled us to create iconic work, continually evolve, and challenge ourselves to think differently.
Today, AI is supercharging this in ways we don’t yet fully understand. That’s why we believe it is our responsibility to approach it with care, to use its potential to enhance what we do, but never define what we do.
AI can support us, spark ideas, speed things up, and take care of the boring stuff. But it will never replace what makes our work great: our people, the thinkers, the doers, the curious minds who never stop asking “what if?”
We use AI:
To prototype ideas and pitches faster, giving you a clearer sense of our approach
To streamline workflows, from kick-off through to delivery
To test voiceovers, scripts, and other creative elements more efficiently
How we don’t use it:
To “do the thinking” for us
To replace real ideas, strategy, or creativity
To strip out the human elements that make our work work
Bottom line:
We’ll keep exploring and experimenting with AI as a tool to enhance our work. But the heart of what we do, the curiosity, the creativity, the human connection That’s the bit we’ll never hand over.