Welcome to the blog
A place for industry insights and behind-the-scenes content from our latest projects.
Cut to the Chase #7
Kitesurfing off a cruise ship, awards season, and a new paid traineeship for MTB content creators. Read on for industry insights, creative campaigns, and fun stuff we've found on our travels.
Introducing Fresh Cuts: The next generation of MTB content creators in Scotland
Launching a new opportunity for aspiring MTB and adventure content creators in collaboration with DMBinS and Screen Scotland. Apply now!
Cut to the Chase #6
Our documentary reaches new heights, we're hiring a Head of Production, and YouTube reaches unprecedented TV viewing stats. Jump in for industry insights, creative campaigns, and fun stuff we've found on our travels.
The content games: What athletes in Paris taught us about creating video content
At this year’s Olympics, it's clear the focus shifted from jaw-dropping feats to more relatable athlete moments. Athletes stripped away their polished facades and let audiences in on their true selves
Cut to the Chase #5
Olympic gold medalists, legendary trail runners, and our founder’s ultra MTB race. Jump in for industry insights, creative campaigns, and fun stuff we've found on our travels.
Cut to the Chase #4
Women’s cricket, MTB, and the joys of active travel. Here’s the best of what's been happening at Cut Media this month. Jump in for industry insights, creative campaigns, and fun stuff we've found on our travels.
Limitations as a creative tool
Working in the wild world of sports content, we've faced plenty of limitations before. It's expected when working with athletes, teams, and sponsors, who are all under plenty of pressure throughout the year. Here’s how we use them to our advantage.
Cut to the Chase: May
Welcome to the May edition of Cut to the Chase, bringing you the best of what's been happening at Cut Media this month. Jump in for industry insights, creative campaigns, and fun stuff we've found on our travels.
Six tips for working with athletes
Over the years, we’ve built a packed portfolio of athlete collaborations for global brands. So, in the spirit of sharing, here are some lessons we've learned from working with world-class athletes over the years.
Behind the scenes with FOCUS
Creating an impactful road bike campaign through video production, stills, and cinema robots in the studio. Take a peek behind the scenes and learn how we put this project together.
Watch our latest bike reel
Cycling is how the Cut Media story began. And while we take on challenges across all kinds of sports now, nothing compares to our love for bikes. Here’s sixty-eight seconds of our best work with the best riders in the world.
Our top 5 moments in motorsports
Whether it’s two wheels or four, telling motorsports stories is always a challenge we relish. From F1 and Moto GP to rally raid and more, strap in and relive our five favourite moments in motorsports.
Is this the world’s best F1 shot?
Working with Red Bull and the Dutch Drone Gods, we set out to make the spectacle of F1 even more spectacular, documenting the development of the world’s fastest FPV drone to film a lap with Max Verstappen.
How we created a social-first studio show from the desert
We covered 9,000km of the Dakar Rally from a specially designed articulated truck. Here’s how we reimagined Red Bull’s coverage with a social-first studio show, broadcasted from the middle of nowhere.
5 video content trends we’ll see in 2024
As an agency working with brands worldwide, we've seen a new wave of trends shaping the world of video. Here, we’ll look at five of them, how we harness them at Cut Media, and what you should consider when planning for 2024.
Our Top 5 Scottish Bike Films
Scotland: is there a better place to ride bikes? With all the attention on our home country during the Cycling World Champs, we’re looking back at 5 of our favourite bike films, all shot in Scotland
High quality vs self-shot: why your athlete content doesn’t need a trade-off
For years brands have used athlete content to build some audience love. So how do you keep the quality and authenticity high?
Making the Cut: Skate the Museum
What happens when you take 4 pro skaters and over 70 Canon cameras to the Natural History Museum at night? Welcome to Skate the Museum
Imaginate: the film that changed the game
10 years ago, the project that kickstarted Cut Media went live. This the story of Danny MacAskill's Imaginate, and how it became a YouTube icon.
Making the Cut: Danny Daycare
The passion project that became a cult classic. This is how we created Danny Daycare.