Cut to the Chase: May
Welcome to the May edition of Cut to the Chase, bringing you the best of what's been happening at Cut Media this month 🎬
In this issue ⤵
🥊 Tips on how to maximise athlete collabs
📚 Bringing storytelling into your video content
📽️ Our new docuseries with the GOAT of MTB
👶🏼 Celebrating our favourite passion project
🧠 A documentary exploring the flow state
Who is Nino Schurter? 🐐
We kicked off a brand new YouTube series featuring a true hero of ours and another athlete among the best in the world. N1NO BEYOND, in collaboration with Scott Sports SA, dives into the life of Nino Schurter, the GOAT in mountain bike racing.
This ongoing series will offer unfiltered access to Nino's story, take fans behind the scenes, and celebrate his long-standing partnership with Scott Sports.
Watch episode one on YouTube here.
Six tips for working with athletes 🏆
Athletes are built different.
Over the years, we've built a packed portfolio of game-changing brand collabs, working with big-name legends like Max Verstappen, Leticia Bufoni, Marianne Vos, Lewis Hamilton, and Cristina Gutierrez, to name a few.
But activating an athlete isn't like working with any other talent, celebrity, or influencer; it's all about elevating the partnership to create athlete content that genuinely resonates with your audience.
Our track record speaks for itself, and it's fair to say we know a thing or two about maximising athlete collaborations for our clients.
Want the scoop? Read six lessons we’ve learned from working with the world’s best.
Needing a babysitter? 👶🏼
Five years on, and this internet-breaking edit still gets repeatedly ripped on viral pages—and we're not surprised.
By far our favourite passion project to date—for many reasons—Danny Daycare with Danny MacAskill and wee Daisy turned five this month 🖐🏼
The idea started as a laugh, but we quickly realised that Danny had some pretty mad skills with the trailer, so, naturally, bike chaos ensued—and even now, people still think it's real 😬
Watch the behind-the-scenes edit below.
Why watch time matters more than views 📈
The content landscape has changed—it's time you changed with it.
Gone are the days when view counts and subscriber numbers held sway over the YouTube algorithm. Now, it's all about watch time and engagement 👀
When your audience watches, sticks around, and interacts with your content, spoiler alert, YouTube recognises it as pure gold ✨
Our founder, Stu, reveals how we seamlessly weave storytelling into our YouTube content and provides questions to consider when approaching your creative. Learn more about how we do this at Cut Media, and let us know your thoughts on the post.
Read on LinkedIn
ICYMI: ‘Racing Minds’ with Eurosport and Ford 🧠
For athletes, reaching a flow state is one of the best feelings in sports, but it's often hard to come by and even harder to hold onto. Imagine the advantages you’d have if you could harness them 👀
For our ‘Racing Minds’ documentary with Eurosport and Ford, that’s exactly what we explored.
Want to know what we found? Watch the YouTube documentary below.
Inspiration station ✨
And lastly, here's a roundup of our favourite things from our Slack channel, where we share cool things, funny stuff, or just a really great tune 🎶
📱 Erik Schmitt gets creative with time-lapse across Europe
💪🏼 Getting techy with Cannondale
🚵🏼 Stu and Reuben took on the Grand Old Dukes
Are you new here? Get to know more of our work here, and if you’re looking for a creative partner for your next campaign, get in touch! 📧
