Great content isn’t just seen, it’s felt.
We’re a sports agency.
And we believe behind every sport are human truths that unite fans and athletes and drive their sport’s culture, dedication, and fandom.
We discover these truths, unlock their potential, and turn them into strategic and creative rocket fuel. Bringing sport to life for brands in a way no one else can.
Our work moves people—not just to watch, but to care, connect, and take action.
Because in sport, great content isn’t just seen, it’s felt.
Strategic Brand Discovery and Insight
Creative Concept and Ideation
Full-Scope Pre-production
Global Production
World-Class Post-production
Channel Amplification and Performance
Red Bull
Revolutionising how F1 is captured with a never-before-seen drone shot
Nike x JD Sports
Breaking sports documentary boundaries to inspire young inner-city athletes
England Cricket
Building hype and selling out a historic women’s game at Lord’s Cricket Ground
Red Bull Motorsports
Making Dakar more accessible to wider audiences from a social-first studio show
Grand Slam Track
A YouTube series with Michael Johnson delivering unparalleled insights from Paris
Danny MacAskill
A partnership ten years and 250 million views in the making
“In Cut Media, we found an agency that did not shy away from the unknown. Together, we achieved something most mere mortals could only dream of.”
ARCHIE HAWKES, GLOBAL CONTENT PRODUCER, RED BULL
