Athlete to agency

It all started in the mountains of Scotland

Humble beginnings

Founded by ex-World Cup mountain bike rider Stu Thomson, Cut Media began when a career-ending injury meant swapping the bike for a camera, and the start of a whole new adventure.

From day one, we’ve believed that behind every sport are human truths that unite fans and athletes, driving their sport’s culture, dedication, and fandom.

Our vision from the start has been clear: collaborating with athletes to place their passion and talent at the heart of the story, bringing sport to life in a way we can all feel, be part of, and that lasts.

Over the past decade, this vision has shaped our work, helping us create some of the most iconic and emotive sports content in the world—not just seen, but felt.

Squad goals

This lot here makes us who we are.

We’ve come a long way since the early days. Based at our studio in Glasgow, we’re a tight-knit team of athletes, sports fans, creative thinkers, and problem solvers who pour everything into our work.

Fuelled by caffeine and a relentless drive to challenge the norm, we always push each other (and you) to see things differently.

To move people, shift perspectives, and raise the bar for how fans connect with the sports they love.

Great content isn’t just seen, it’s felt.

We unlock what we call the Human Truths in sport—the stuff that connects fans and athletes and builds the culture around them.

Because people give sport its soul—the grit, joy, struggle, fun, creativity, action and everything else that makes fans love it so much. We tap into those human truths and turn them into creative rocket fuel.

From Lewis Hamilton and the England Women’s Cricket team to Max Verstappen and Marianne Vos, we’ve helped brands build athlete campaigns and create content that actually makes a meaningful and lasting impact.

Want to find out more?

Protecting where
we play

The world’s stunning landscapes and the health, wonder, and inspiration they bring are at the heart of what we do. Protecting these incredible natural playgrounds is a responsibility we take seriously.

  • We’re proud members of 1% for the Planet

  • AdGreen trained, ensuring sustainable production on every project

  • We partner with Protect Our Winters UK to drive climate action

  • Our internal Cut Media Environmental Policy guides our sustainability practices

  • Paid volunteering days for our team to give back to good causes

  • "Cut Media showed us what true experts they are in the creation of sports content, they understood our consumer need right from the start and answered the brief and more by producing a beautiful piece of content that is truly inspiring for our audience."

    Alison Sammons, NIVEA Brand Communications Manager

  • “In Cut Media, we found an agency that did not shy away from the unknown. Together, we achieved something most mere mortals could only dream of.”

    Archie Hawkes, Global Content Procuder, Red Bull

  • "Cut Media has been a dream to work with and their passion for action sports and the outdoors is so engaging. I’ve loved being included in the creative process to ensure that all of our feelings and the messaging were clear throughout the film.”

    Lucy Campbell, NIVEA Athlete Ambassador

  • “I wanted to work with Cut Media because of how important it was to capture the powerful stories of the young people. Seeing the content, I made the right decision.”

    John McAvoy, Alpine Run Project Leader

Great sport isn’t just seen, it’s felt.