Taking our YouTube partnership with Grand Slam Track to Kingston 🇯🇲
We're proud to announce our continued partnership with Grand Slam Track, the new global home of professional track competition founded by Olympic legend Michael Johnson.
Track routinely faces the challenge of capturing mainstream attention beyond the surge it experiences every four years at the Olympics. Grand Slam Track addresses this head-on, hosting four groundbreaking Slams every year, keeping the excitement alive for its rabid fanbase year-round.
As their official YouTube content partner agency for the league’s inaugural 2025 season, we’ll be responsible for strategically building and nurturing their existing YouTube ecosystem.
For global sports brands today, YouTube is an essential hub for authentic fan connection, athlete storytelling, brand growth, and long-term revenue opportunities. Since January, we’ve begun our journey managing and growing Grand Slam Track's YouTube presence, laying a strategic foundation and developing content that highlights the sport’s biggest stars and fiercest rivalries.
Grand Slam Track CEO/Commissioner, Michael Johnson (Image credit: Grand Slam Track)
At Cut Media, we understand great content isn’t just seen; it’s felt—and we're proud to be trusted with cultivating a loyal audience hungry for authentic, high-stakes storytelling.
Image credit: Grand Slam Track
Our partnership continues this weekend at the first-ever Slam in Kingston, Jamaica, where our team will be trackside, collaborating with broadcast partners to turn live race action into instant YouTube content tailored specifically for track-hungry fans worldwide.
We’re optimising every aspect of Grand Slam Track’s YouTube channel—from analytics-driven strategy and audience growth to community management, content optimisation, and monetisation—ensuring their investment delivers real value back to the brand, the athletes, and the sport itself.
The unique competition format naturally enhances our content strategy: athletes compete twice over the weekend within their Racer Groups, with their combined placing determining the Slam Champion. This structure creates ready-made storylines and dramatic arcs, perfectly suited to driving anticipation and sustained viewer engagement on the channel across the entire weekend.
This builds upon our successful foundation from the Paris 2024 Olympics—where we created a daily 10-part YouTube series with Michael Johnson—but with a significantly expanded scope for 2025. While our Olympic coverage had us working with limited daily athlete access, this weekend in Kingston is our first chance to harness live race footage, opening up more dynamic content opportunities.
Leading Grand Slam Track’s YouTube strategy, we’ll leverage live broadcast output to quickly deliver engaging, YouTube-focused content. Our approach will capture and share emerging stories in real-time across the weekend, building a rich, evolving content library that drives deeper fan engagement, grows audiences, and maximises the channel’s long-term value in the global sports landscape.
“We’re incredibly excited to take this next step with Grand Slam Track. At Cut Media, we’ve created some of the most recognised sports content on YouTube. Now, we’re bringing that expertise to shape and run their channel on the world’s biggest digital platform - YouTube. We can’t wait to get started!”
About Grand Slam Track
Grand Slam Track sets a new global standard with its uniquely formatted competition, bringing together 48 elite racers—including stars like Gabby Thomas, Marco Arop, Josh Kerr, Oblique Seville, and Sydney McLaughlin-Levrone—alongside 48 ‘Challengers’, handpicked to spice things up and fuel intense rivalries.
Each Slam weekend, athletes compete twice in their Racer Groups (from sprints and hurdles to 5km races), with combined placings deciding each Slam Champion. Competitors earn points based on their finishing positions, with the highest scorer crowned the Racer Group winner.
Athletes compete across four annual Slams (Kingston, Miami, Philadelphia, and Los Angeles), battling for a total prize pool of $12.6 million. Across the season, cumulative points determine the Men's and Women's Racer of the Year.
Grand Slam Track delivers what fans crave most: high-stakes competition between the world’s best athletes, with no backing down and no excuses. With storytelling, innovation, and fan engagement at the core of this partnership, we're buzzing to help elevate track racing to new global heights four times a year—not just once every Olympic cycle.
As CEO/Commissioner Michael Johnson said on the Grand Slam Track website:
“We’re revolutionizing the track landscape, allowing our sport to remain at the forefront of the sporting world year-round, and pushing our superstar racers to break new ground in their personal storytelling, competitive success, and marketability. Grand Slam Track is going to take our sport to new heights, and we want you to come along for the ride.”
For further information, follow @GrandSlamTrack on socials, subscribe to their YouTube channel, and visit grandslamtrack.com. We can't wait to share the action from the weekend 🇯🇲
Image credit: Grand Slam Track
