Skating a museum after hours
The challenge
Transform one of Britain’s most iconic buildings into a once-in-a-lifetime skatepark for a Red Bull Skate jam session featuring four of the world’s best pro skaters: Margie Didal, Lore Bruggeman, Aldana Bertran, and 6x X Games champion Leticia Bufoni.
The insight
Skateboarding has always thrived in spaces not made for it—public plazas, stair sets, handrails. There’s magic in the contrast. The more unexpected the setting, the more impactful the skating feels.
For the core skate audience, authenticity is everything. But this project also had the potential to turn heads far beyond the skate scene. We knew that if we respected the culture and nailed the tone, we could create something that resonated with everyone from skate diehards to mainstream media.
The game plan
Bring skateboarding’s DIY spirit into a space it was never meant to inhabit.
We turned the Natural History Museum—home to priceless fossils, rare gems, and grand Victorian architecture—into a pop-up skatepark for one unforgettable overnight session.
Our creative centred on juxtaposition: raw, unfiltered skating set against an ornate, pristine backdrop. At the heart of it all, a 60-camera bullet-time array captured never-before-seen skate visuals, freezing impossible tricks mid-air in one of the world's most iconic buildings.
Bringing it to life
We transformed the Natural History Museum into a functioning skate set—four times—working strictly overnight to avoid disrupting daily visitors. With a tight turnaround and a priceless environment to protect, we worked closely with Red Bull, the museum team, and the athletes to plan every detail.
To match the raw energy of skate culture, we shot and edited the main film with high-paced, fish-eye visuals made for Red Bull Skate’s YouTube audience. At the same time, we captured vertical, UGC-style content to maximise reach across TikTok and Instagram. The standout moment? A custom-built 60-camera array delivering a frozen-in-time shot that brought iconic skate photography to life—set against one of the most visually striking locations imaginable.
60-camera array
This might be the only time we get to shoot a skate film in the Natural History Museum, so capturing an iconic shot was vital.
When developing the project, we were inspired by iconic skateboard photography, which perfectly captures complex tricks that can happen in the blink of an eye in one frame.
However, we needed more than one frame, so the camera array concept was born. A rig built of 60 individual cameras all lined up, synced and timed for us to freeze moments in time, capturing each athlete and board in perfect sync, all set to a backdrop like no other.
The results of our visual ambition and athlete collaboration are spectacular. Matrix, eat your heart out.
The skate audience
All that was left was to make sure we hit the right mark with how we shot and cut the project to make it work best for skate’s core audience. Think raw session vibes, high energy, and plenty of fisheye shots.
Introducing this distinctive style gave our film the look it needed to stand out on Red Bull Skateboarding’s YouTube channel. But we weren’t done there.
It’s not every day you film in a location like the Natural History Museum, so having a campaign to match was crucial.
Taking a heavy UGC focus to the shoot, along with the stand-out array moment, meant that vertical content was always in mind, attracting Red Bull’s diverse sports audience.
The results
16M+ Instagram Reel views
3M+ TikTok views
160K+ YouTube views on Red Bull Skate
508K+ engagements across social platforms
Major PR coverage across mainstream sports media
Commercial partner integration with Canon EMEA, spotlighting the tech behind the 60-camera array
