World’s best FPV drone shot?
An iconic event captured like never before
YouTube natives
We’ve made our name creating killer YouTube content at Cut Media, so when Red Bull approached us with a visionary concept that seemed almost unachievable, it was a done deal. A tall order, but that’s what we do—make the impossible possible.
We used our cutting-edge insights to plan, cut and promote the video to thrive on YouTube
We worked with the best in the business to smash the limits of what’s possible with an FPV drone
And we pulled off the first-ever single-shot drone shot of the craziest race in mountain bike racing
All in a day’s work for our team.
There were no second chances with this bold project. We smashed it, of course, captivating Red Bull’s audience like never before and winning a few new trophies for the cabinet along the way.
That one crucial shot
A madcap concept, ridiculous drone skills, sure—but behind every caper like this is a masterclass in pre-production planning.
With our insider knowledge of YouTube viewing habits, we planned a fast-moving storyline, rewarding the viewers with the promised drone shot in the closing minutes. Our Production team planned every detail to perfection, and off to Chile we went.
Deploying our audience insights ensured Red Bull’s followers would walk away with that ‘HOLY SHIT!’ reaction, promoting engagement, re-watches and shares.
But all that planning is nothing without the golden shot. Working with the Dutch Drone Gods, we developed a drone set-up capable of conquering one of downhill’s most technical courses. So, was it worth it?
Red Bull’s most engaged-with content of 2022
The reaction was incredible. Hosted on Red Bull’s main YouTube channel, we captured an audience way beyond the mountain biking community.
The stats speak for themselves:
>6.5 million YouTube views (and counting)
Massive growth in watch time and viewer retention for Red Bull
Two new trophies for the Cut Media studio - Best Short Form Content at the 2022 Broadcast Sport Awards, backed up with Silver at SportsPro OTT
Yep, definitely worth it.
In Cut Media, we found a crew that did not shy away from the unknown. Together, we achieved something most mere mortals could only dream of.”
ARCHIE HAWKES, RED BULL SOCIAL CONTENT PRODUCER
WORLD’S BEST FPV DRONE SHOT
