Cut to the Chase #6
Welcome to the Cut to the Chase, bringing you the best of what went down at Cut Media this past month 🎬
In this month's issue ⤵
📺 Streets to the Peaks is now streaming on Prime Video
🎟️ RunNation Film Festival hits screens in London, Cardiff, and Glasgow
📈 Why YouTube can drive the biggest wins for sports brands
🥇 What Olympic athletes taught us about creating content
👀 Wanna work with us? We're hiring a Head of Production
From the Streets to the Peaks, to the screens 📽️
We wrapped our documentary with Alpine Run Project over a year ago—but it just keeps reaching new heights ⛰️
What began as a year-long social campaign for Nike and JD Sports has become a global, award-winning film festival hit, which is now streaming on Prime Video!
To top it off, RunNation Film Festival hits UK screens this week, showcasing the film alongside some seriously moving running stories. View the program HERE, and follow the links below for discounted tickets at just £10 each 🎟️
📍 London, 12th September, Genesis Bethnal Green
Click to stream Streets to the Peaks on Prime Video now
YouTube sets unprecedented records for TV viewing 📈
YouTube's dominating the living room, a trend we've anticipated for years 🛋️
It became the first streamer to capture over 10% of TV viewership, surpassing Disney, Netflix, and traditional media giants. This shift, driven by younger audiences, highlights YouTube's growing presence in households, not just on small screens 📱
YouTube's our bread and butter, and we've achieved remarkable organic success for our clients on the platform. For global sports brands and rights holders, YouTube offers powerful opportunities for deeper engagement and creative storytelling 🎞️
Given its vast reach and potential for meaningful interaction, we'd take 100k YouTube views over a million TikTok views any day 😎
So, what do you think about this shift? Join the discussion on Stu's post 💬
Monthly TV viewing by distributor, July 2024. Graph courtesy of Nielson.
What Olympians taught us about video content 🤸
This year's Olympics provided a treasure trove of insights into what sports fans genuinely want to engage with. The most memorable moments weren't just about the sports; they highlighted the human side of the games more than ever 🫶🏼
So, what does this mean for sports brands and rights holders wanting to make an impact with their athlete content?
Simone Biles + Suni Lee planning their gold-medal content
We're hiring: Head of Production (Maternity cover) 🎬
We're looking for an experienced Head of Production to join the team, starting immediately through April '25 🗓️
This is an exciting opportunity for someone with a solid background in branded content, a passion for sports, and a talent for leading teams and managing productions from concept to delivery 🎬
You'll play a crucial role in driving our campaigns, ensuring they're delivered on time, on budget, and to the highest possible standard ✨
Interested? Get the details and apply HERE.
Inspiration station ✨
Here's a roundup of our favourite links from our Slack channel, where we share our favourite campaigns, cool content, or just really great tunes 🎶
🏆 Winning is winning—Nike's Paralympic ad
🪦 Liquid Death and YETI collaborated on a "death-sized" cooler
⛰️ Our hill-running hero, Courtney Dauwalter's interview for SATISFY
⚽️ The adidas Originals kit launches have been huge this year
🌲 An hour of ambient 'komorebi' (sunlight streaming through trees)
Are you new here? Get to know more of our work here, and if you’re looking for a creative partner for your next campaign, get in touch! 📧
