Cut to the Chase #6

Welcome to the Cut to the Chase, bringing you the best of what went down at Cut Media this past month ๐ŸŽฌ

In this month's issue โคต

๐Ÿ“บ Streets to the Peaks is now streaming on Prime Video

๐ŸŽŸ๏ธ RunNation Film Festival hits screens in London, Cardiff, and Glasgow

๐Ÿ“ˆ Why YouTube can drive the biggest wins for sports brands

๐Ÿฅ‡ What Olympic athletes taught us about creating content

๐Ÿ‘€ Wanna work with us? We're hiring a Head of Production


From the Streets to the Peaks, to the screens ๐Ÿ“ฝ๏ธ

We wrapped our documentary with Alpine Run Project over a year agoโ€”but it just keeps reaching new heights โ›ฐ๏ธ

What began as a year-long social campaign for Nike and JD Sports has become a global, award-winning film festival hit, which is now streaming on Prime Video!

To top it off, RunNation Film Festival hits UK screens this week, showcasing the film alongside some seriously moving running stories. View the program HERE, and follow the links below for discounted tickets at just ยฃ10 each ๐ŸŽŸ๏ธ

๐Ÿ“ London, 12th September, Genesis Bethnal Green

๐Ÿ“ Cardiff, 15th September, Chapter Arts

๐Ÿ“ Glasgow, 18th September, IMAX @ Science Centre

Click to stream Streets to the Peaks on Prime Video now


YouTube sets unprecedented records for TV viewing ๐Ÿ“ˆ

YouTube's dominating the living room, a trend we've anticipated for years ๐Ÿ›‹๏ธ

It became the first streamer to capture over 10% of TV viewership, surpassing Disney, Netflix, and traditional media giants. This shift, driven by younger audiences, highlights YouTube's growing presence in households, not just on small screens ๐Ÿ“ฑ

YouTube's our bread and butter, and we've achieved remarkable organic success for our clients on the platform. For global sports brands and rights holders, YouTube offers powerful opportunities for deeper engagement and creative storytelling ๐ŸŽž๏ธ

Given its vast reach and potential for meaningful interaction, we'd take 100k YouTube views over a million TikTok views any day ๐Ÿ˜Ž

So, what do you think about this shift? Join the discussion on Stu's post ๐Ÿ’ฌ

Monthly TV viewing by distributor, July 2024. Graph courtesy of Nielson.


What Olympians taught us about video content ๐Ÿคธ

This year's Olympics provided a treasure trove of insights into what sports fans genuinely want to engage with. The most memorable moments weren't just about the sports; they highlighted the human side of the games more than ever ๐Ÿซถ๐Ÿผ

So, what does this mean for sports brands and rights holders wanting to make an impact with their athlete content?

Find out in the blog post ๐Ÿ‘€

Simone Biles + Suni Lee planning their gold-medal content 


We're hiring: Head of Production (Maternity cover) ๐ŸŽฌ

We're looking for an experienced Head of Production to join the team, starting immediately through April '25 ๐Ÿ—“๏ธ

This is an exciting opportunity for someone with a solid background in branded content, a passion for sports, and a talent for leading teams and managing productions from concept to delivery ๐ŸŽฌ

You'll play a crucial role in driving our campaigns, ensuring they're delivered on time, on budget, and to the highest possible standard โœจ

Interested? Get the details and apply HERE.


Inspiration station โœจ

Here's a roundup of our favourite links from our Slack channel, where we share our favourite campaigns, cool content, or just really great tunes ๐ŸŽถ

๐Ÿ† Winning is winningโ€”Nike's Paralympic ad

๐Ÿชฆ Liquid Death and YETI collaborated on a "death-sized" cooler

โ›ฐ๏ธ Our hill-running hero, Courtney Dauwalter's interview for SATISFY

โšฝ๏ธ The adidas Originals kit launches have been huge this year

๐ŸŒฒ An hour of ambient 'komorebi' (sunlight streaming through trees)

๐ŸŽถ Gav's tune (album) of the month


Are you new here? Get to know more of our work here, and if youโ€™re looking for a creative partner for your next campaign, get in touch! ๐Ÿ“ง

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The content games: What athletes in Paris taught us about creating video content