Cut to the Chase #6
Welcome to the Cut to the Chase, bringing you the best of what went down at Cut Media this past month ๐ฌ
In this month's issue โคต
๐บ Streets to the Peaks is now streaming on Prime Video
๐๏ธ RunNation Film Festival hits screens in London, Cardiff, and Glasgow
๐ Why YouTube can drive the biggest wins for sports brands
๐ฅ What Olympic athletes taught us about creating content
๐ Wanna work with us? We're hiring a Head of Production
From the Streets to the Peaks, to the screens ๐ฝ๏ธ
We wrapped our documentary with Alpine Run Project over a year agoโbut it just keeps reaching new heights โฐ๏ธ
What began as a year-long social campaign for Nike and JD Sports has become a global, award-winning film festival hit, which is now streaming on Prime Video!
To top it off, RunNation Film Festival hits UK screens this week, showcasing the film alongside some seriously moving running stories. View the program HERE, and follow the links below for discounted tickets at just ยฃ10 each ๐๏ธ
๐ London, 12th September, Genesis Bethnal Green
YouTube sets unprecedented records for TV viewing ๐
YouTube's dominating the living room, a trend we've anticipated for years ๐๏ธ
It became the first streamer to capture over 10% of TV viewership, surpassing Disney, Netflix, and traditional media giants. This shift, driven by younger audiences, highlights YouTube's growing presence in households, not just on small screens ๐ฑ
YouTube's our bread and butter, and we've achieved remarkable organic success for our clients on the platform. For global sports brands and rights holders, YouTube offers powerful opportunities for deeper engagement and creative storytelling ๐๏ธ
Given its vast reach and potential for meaningful interaction, we'd take 100k YouTube views over a million TikTok views any day ๐
So, what do you think about this shift? Join the discussion on Stu's post ๐ฌ
What Olympians taught us about video content ๐คธ
This year's Olympics provided a treasure trove of insights into what sports fans genuinely want to engage with. The most memorable moments weren't just about the sports; they highlighted the human side of the games more than ever ๐ซถ๐ผ
So, what does this mean for sports brands and rights holders wanting to make an impact with their athlete content?
We're hiring: Head of Production (Maternity cover) ๐ฌ
We're looking for an experienced Head of Production to join the team, starting immediately through April '25 ๐๏ธ
This is an exciting opportunity for someone with a solid background in branded content, a passion for sports, and a talent for leading teams and managing productions from concept to delivery ๐ฌ
You'll play a crucial role in driving our campaigns, ensuring they're delivered on time, on budget, and to the highest possible standard โจ
Interested? Get the details and apply HERE.
Inspiration station โจ
Here's a roundup of our favourite links from our Slack channel, where we share our favourite campaigns, cool content, or just really great tunes ๐ถ
๐ Winning is winningโNike's Paralympic ad
๐ชฆ Liquid Death and YETI collaborated on a "death-sized" cooler
โฐ๏ธ Our hill-running hero, Courtney Dauwalter's interview for SATISFY
โฝ๏ธ The adidas Originals kit launches have been huge this year
๐ฒ An hour of ambient 'komorebi' (sunlight streaming through trees)
Are you new here? Get to know more of our work here, and if youโre looking for a creative partner for your next campaign, get in touch! ๐ง