Cut to the Chase #7
Welcome to the Cut to the Chase, bringing you the best of what went down at Cut Media this past month 🎬
In this month's issue ⤵
🛳️ Capturing Red Bull's partnership with Virgin Voyages
🏆 We're shortlisted for a Broadcast Sport Award
🏔️ Streets to the Peaks is touring Banff Mountain Film Festival
🎬 Fresh Cuts: a new paid traineeship for MTB content creators
🚵🏻 The Ridge, 10 years and 80M views later
🤝🏼 A look into our concept approval process
Kitesurfing off Richard Branson's cruise ship 🪁
Our challenge? To launch a new partnership between Red Bull and Virgin, making waves with two dynamic brands to deliver exclusive Red Bull content across Virgin’s planes, cruise ships, and beyond ✈️
This was a TikTok-first campaign featuring Red Bull athlete Tom Bridge kitesurfing off the top deck, hooking the audience in to boost brand affinity for both Red Bull and Virgin 🌊
With the platform currently pushing landscape videos over a minute long, we harnessed this trend to immerse fans into this epic feat.
We're shortlisted for a Broadcast Sport Award 🏆
This year, we captured F1 in a completely new way, driven by a challenge to offer a new perspective on the sport that can finally depict its exhilarating speed and intensity (watch World's Fastest Camera Drone Vs F1 Car HERE) 💨
We're excited to share that our work with Red Bull has been shortlisted for 'Short-form Content of the Year' at this year's Broadcast Sport Awards.
It was a privilege to bring this project to life with such unprecedented results—a huge testament to the hard work of all the teams involved 🏆
Shortlisted: Short-form Content of the Year for our work with Red Bull 🏎️
Streets to the Peaks—to Banff World Tour 🇨🇦
‘Streets to the Peaks’, or documentary with Alpine Run Project, has been selected as a finalist for this year’s Banff Mountain Film Festival World Tour! 🏔️
A 12-month social campaign and accompanying documentary all about connecting young people to the mountains, now touring the world’s most prestigious mountain film festival—fair to say we’re absolutely buzzing 📽️
Stream 'Streets to the Peaks' on Prime Video HERE 📺
Image credit: Jered Gruber 📷
Image credit: Fred Murray 📷
Introducing Fresh Cuts: For the next generation of content makers 🎬
Teaming up with Scottish Cycling's Developing Mountain Biking in Scotland (DMBinS) and Screen Scotland, 'Fresh Cuts' will offer six trainees paid, hands-on experience in creating compelling outdoor sports content 🏔️
We started out making mountain bike films in the Scottish mountains, so we're stoked to pass on our experience to Scotland's next wave of adventure creators—a proper full-circle moment! 📹
Find out more and apply HERE—hurry, applications close Monday, 21st October ⏳
Danny MacAskill's 'The Ridge' turns TEN! 🌄
If you were to ask anyone what our most iconic bike project is, it’s likely they’d say "The Ridge", and with over 80 million YouTube views over the past decade, you can understand why 🙌🏼
Turning ten this month, The Ridge is a love letter to Danny's home on the Isle of Skye, featuring some death-defying moments along the Cuillin Ridgeline, firmly putting the "mountain" in his first-ever mountain bike film ⛰️
Go behind the scenes and find out why this was one of our toughest films ever made 🎬
Image credit: Chris Prescott 📷
Click to watch the test vs the final shot 👆🏼
How we smooth out our partner approval process 🎥
With any campaign concept, it's crucial to share a solid vision of the final result with our partners to ensure everyone's on board 🤝🏼
The pre-vis process allows us to plan camera moves and mock-up video backgrounds, helping us clearly understand what works and what doesn't before we start shooting 🎥
We created test loops and renders outlining the concept for the Cervélo S5 and how it would come to life, considering every detail and pixel in the projected explosion and coordinating everything perfectly 🎬
Watch the pre-vis breakdown on LinkedIn HERE.
Inspiration station ✨
Here's a roundup of our favourite links from our Slack channel, where we share our favourite campaigns, cool content, or just really great tunes 🎶
🏆 Robin Goome's WILD Red Bull Rampage run—and first-ever women's winner!
🎛️ You can now access over 33,000 sound effects from the BBC sound effects archive
🎽 Ruth Chepngetich smashes the women's marathon record by almost two minutes
👟 ...but winning isn't comfortable
📸 Danien Berends offers an incredible example of working with creative limitations
Are you new here? Get to know more of our work here, and if you’re looking for a creative partner for your next campaign, get in touch! 📧
