England & Wales Cricket Board
Next-level players, next-level skill. England’s women’s team are ready for everything.
Keep off the grass
When it comes to cricket, the women's game is Next Level.
This summer, the England women’s team take cricket to the Next Level at Lord’s, aka the Home of Cricket, against New Zealand for their final home fixture before heading off to compete in Bangladesh.
This project was our first venture into the sport. Collaborating with The Space Between, our challenge was to create compelling content to launch ticket sales for this much-anticipated match, highlighting star players like Heather Knight, Lauren Bell, and Sophia Dunkley and showcasing the team’s immense skills and vibrant personalities.
Working with next-level athletes
With a tight schedule, our creative approach focused on showcasing the athletes' skills. From scouting the location to establishing each trick shot, we carefully planned every detail to maximise our time with captain Heather Knight’s cricket team.
All while keeping off the grass, of course.
Our short hype film provides fans with an exclusive look at Lord's, showcasing the athletes to keep the content credible to women's cricket. Because, like everything we make, when the content is true to the athletes, it's true to the audience.
What we delivered
Hero edit delivered for all channels and formats in 16:9, 9:16, and 4:5
One-day production working with the England Team and multiple stakeholders
Campaign stills and assets for website and press
Impact
365,000 views and counting
Adopted by BBC Sport across social and match broadcast
Bold approach acknowledged and commended for raising the profile and awareness of the women’s game
Want to learn more about how we work with athletes? We’ve written a blog covering the lessons we’ve learned in activating collaborations for global brands. Check out our six top tips.
