SunGod x Courtney Dauwalter
A mini social series with a massive personality, capturing the spirit of trail running.
The challenge
Performance eyewear brand SunGod had just three weeks to launch a limited-edition sunglasses collab with trail-running icon Courtney Dauwalter ahead of the Hard Rock 100. They needed a quick, impactful campaign to fit Courtney’s busy schedule.
The insight
We knew their target audience wanted visually engaging, bite-sized content aligned with current trends. They love Courtney for her vibrant, energetic personality, boldly reflected in the product. We needed to showcase this in the correct format to authentically connect with her audience.
The game plan
To capture Courtney's personality, we wanted to show her unique personality and vibrant world, her boundless energy on the trails, and what better way to do that than through her eyes, and more specifically, through her glasses!
Bringing it to life
We developed a short, snappy, and vibrant mini-series of short-form content tailored for vertical platforms—all optimised for mobile-first, fast-paced consumption. From seeing Courtney’s run through her glasses to capturing her in her happy place, we created a campaign with real impact, leading to SunGod’s most successful launch to date.
The results
SunGod's most successful launch EVER. The collaboration product sold out instantly, with the content amassing 350,000+ views.
Want to maximise your athlete partnership? We'd love to chat.
Stills by Trevor Lyden
