SunGod x Courtney Dauwalter
A mini social series with a massive personality, capturing the spirit of trail running.
A heavenly brand partnership
We know that working with top athletes is about more than just showcasing their skills—it's about highlighting their unique personalities and the passion they bring to their sport.
Our latest work with SunGod celebrates its partnership with the legendary Courtney Dauwalter, a renowned trail runner who—at the time of the launch—just bagged her third Hardrock 100 ultra-marathon race win in a row. Wild.
If you know Courtney, you'll know she always brings her ultra-positive energy to the trails, so it was crucial to capture her personality on camera to engage her fans in this series.
The challenge
Develop a suite of vibrant social media content and stills photography to celebrate SunGod’s partnership with the renowned trail runner and the launch of her exclusive limited edition sunglasses.
SunGod’s best-performing launch campaign perfectly blended personality with product. This mini social series captured the sunny spirit of trail running while highlighting the product’s essence.
What we delivered
Creative ideation, shoot, and edit in-house
Working closely with Courtney Dauwalter
Five vertical-only assets fine-tuned for impact on Reels and TikTok
Stills campaign assets for social and e-commerce
Impact
Launched during Hardrock 100
Huge community engagement
350k+ views
Sold out product
Want to make athlete content like this? We'd love to chat.
Stills by Trevor Lyden
