Michael Johnson On Track
A ten-part series showing fans what makes Olympic track such an unmissable spectacle
Paris. Great pastries, even greater athletes.
And it was a privilege to be at the biggest sporting event in the world with one of the biggest names in the game.
Grand Slam Track is the new global league created by four-time Olympic gold-medalist and TIME magazine cover legend Michael Johnson. In it, the fastest in the world will race head-to-head every year—not just every four.
The challenge
Produce a 10-part daily YouTube series and supporting social content from the Paris 2024 Olympic Games, featuring Michael Johnson, one of history’s most legendary gold-medal sprinters.
This series will build the content offer for the brand-new Grand Slam Track series, providing in-depth analysis and breakdowns of all things track, delivering unparalleled insights and coverage of the Olympic events.
What we delivered
Developed the series in close collaboration with the Grand Slam Track team
Maximised a daily 30-minute shoot window with Michael Johnson
Utilise a small, agile production team for efficient on-the-ground work
10 three-minute YouTube episodes, shot, edited, and delivered within four hours
20 social media edits for vertical channels
Impact
Picked up by major North American networks
Grew channels by 213%
100k YouTube views throughout the Olympics
500k views on Instagram
