Creative Partnership with Grand Slam Track
Elevating Grand Slam Track’s strategy on the new home for sports content—YouTube
The challenge
Track routinely faces the challenge of capturing mainstream attention beyond the surge it experiences every four years at the Olympics. Grand Slam Track addresses this head-on, hosting four groundbreaking Slams every year, keeping the excitement alive for its dedicated fanbase year-round.
Chosen as their official YouTube content partner agency for the league’s inaugural 2025 season, we’ve been responsible for strategically building and nurturing their existing YouTube ecosystem.
For global sports brands today, YouTube is an essential hub for authentic fan connection, athlete storytelling, brand growth, and long-term revenue opportunities.
At Cut Media, we understand great content isn’t just seen; it’s felt—and we're proud to be trusted with cultivating a loyal audience hungry for authentic, high-stakes storytelling.
What we did
For the first-ever Slam in Kingston, Jamaica, we were trackside, collaborating with broadcast partners to turn live race action into instant main-channel YouTube content tailored for track-hungry fans and mainstream audiences worldwide.
On the ground, we optimised every aspect of Grand Slam Track’s channel—from analytics-driven strategy and audience growth to community management and channel optimisation—ensuring the content delivered real value to the brand, the athletes, and the sport itself.
The unique competition format naturally enhanced our content strategy: athletes compete twice over the weekend within their Racer Groups, with their combined placing determining the Slam Champion. This structure created ready-made storylines and dramatic arcs, perfectly suited to driving anticipation and sustained viewer engagement on the channel across the entire weekend.
Results
Over the inaugural Slam weekend, the YouTube main content we delivered achieved unprecedented results for Grand Slam Track.
1.2 million views (+1,235%)
17,700+ hours of watch time
207% subscriber growth
4 million impressions
8% average click-through rate (CTR)
For our top-performing piece of content in our 23-strong suite, 68% of views came through YouTube’s browse feature—a sign the algorithm was recommending and pushing the content out.
This is exactly what we want to see!
Watch the highlights over on Grand Slam Track’s YouTube channel, and stay tuned for more Slam action from us over the summer.
