SCOR | Play the Mountains
Turning archive footage into long-term impact.
The challenge
With no major product launches on the horizon and athletes scattered across the globe, SCOR—BMC’s fun-first mountain bike brand—wanted to stay loud, visible, and on-brand. But how do you keep momentum without any new production or the usual big campaign push? The brief was simple but tough: keep the brand top-of-mind using only what already existed.
The game plan
Inspired by a daydream from our Creative Director, Andy, riding carefree over the silhouette of Edinburgh’s Pentland Hills, we built a creative direction rooted in joy, freedom, and flow. We leaned into SCOR’s identity as the playful, ride-for-the-love-of-it brand and saw an opportunity to transform their extensive archive into something fresh, emotive, and totally ownable.
Bringing it to life
We dove into SCOR’s library of athlete-shot content and brand archives, unearthing a goldmine of footage from British Columbia, Chile, and beyond. Then we did what we do best—added our Cut Media spin. Through dynamic sound design, hand-drawn animations, and graphical overlays, we crafted a hero film that felt alive and energising, without ever needing to roll a camera.
The final edit captured the spirit of the brand and the feeling of mountain biking—not just the sport, but the escapism, fun, and friendships behind every ride. Alongside the film, we delivered a full suite of evergreen assets for social and digital channels to keep SCOR present and playful all year long.
The results
Delivered a high-impact, no-shoot campaign using only existing footage
Kept SCOR’s brand top-of-mind with their audience during a quieter product cycle
Created a versatile content package with lasting value for digital, social, and paid media
Proved that with the right idea, a daydream can go just as hard as a full-scale shoot
