SCOR | Play the Mountains
Getting back to the reason we fell in love with bikes in the first place
What is it about the mountains?
For SCOR, the fun-focused offshoot of Swiss performance brand BMC, life on bikes is all about play, not podiums. They embrace the sheer joy riding brings—a feeling we can truly get behind.
The challenge
With no major product launches planned and riders based all over the globe, SCOR still wanted to shout about their mission in a fully on-brand way.
But how would we capture that without turning on the cameras?
Turning a daydream into reality
We wanted to stay true to SCOR's core mission, so inspired by our Creative Director Andy's daydream of riding a bike over Edinburgh's Pentland Hills, we crafted a fresh new edit that played around with existing content.
Luckily, with some of the world's top riders on their roster, SCOR already had a goldmine of footage from epic rides in places like British Columbia and Chile.
By leveraging existing videos and stills and adding our Cut Media flair, we turned their archive content into an engaging hero film and asset series for their audience.
This approach meant we weren’t tied to centring the creative around a one-off launch; instead, we could deliver evergreen content for socials and digital ads, keeping SCOR’s brand top-of-mind all year long.
Ready to send it
Diving into the archives, we dug out some incredible footage, putting our spin on the assets with hand-drawn animations, dynamic sound design, and graphical elements to showcase their solid range of enduro, trail, and e-MTBs—and how riders use them to take on the mountains together.
The result? An easy-going production film that goes hard.
A standout campaign that truly captures SCOR’s playful spirit, delivering impactful, engaging content without a full-scale shoot.
