#GetYourGrip
A UGC-focused campaign inspiring everyday runners—created by the running community
Who makes you run?
We’ve been working with Continental and adidas to celebrate their commitment to providing unmatched grip for runners worldwide.
We all experience the highs and lows when we run, but running with a partner—whether your run club, best friend, or dog—makes it so much better. We wanted to celebrate that feeling.
The challenge
To raise awareness of the Continental and adidas partnership by launching a UGC-focused campaign that invites runners to celebrate the people who inspire and motivate them.
By tapping into authentic user-generated content, the campaign will foster the community and encourage deeper connections between the brands and their audiences while celebrating the heroes behind every runner’s success.
Authenticity. Always.
We’ve been seeing a renewed development in user-generated brand campaigns. With all the data pointing to the most successful content having an authentic, self-filmed style captured on a smartphone, we’re encouraging brands to tap into the magic.
In the weeks following the callout across Continental’s channels, we received hundreds of uplifting, tear-jerking, and hilarious clips from runners all over the continent.
The result? A user-generated hero film that encapsulates what it means to #GripTogether—a film by the running community, for the running community.
What we delivered
Developed the campaign creative and direction from beginning to end.
Created over 100 video deliverables
Still photography assets
Delivered a feel-good user-generated film with the footage collected following the initial launch
Impact
Engaged a community of runners across Europe
27+ Million reach across all platforms
202k Interactions across all platforms
Stills by Graeme MacDonald
