Scott Sports | N1NO BEYOND
Going behind the scenes with the greatest XC racer of all time
Who is Nino Schurter, anyway?
When it comes to MTB XC racing, he’s undoubtedly the Greatest Of All Time. With 10 elite World Champion titles, a full set of Olympic medals, and an incredible 36 World Cup wins, he has been there and won it all.
But who is Nino beyond the races, beyond the victories and beyond the records?
As Nino enters the pinnacle of his competitive career, our new series with Scott Sports takes the audience on a journey alongside Nino, discovering the unmatched legacy he has made on the sport of mountain biking.
BTS with the GOAT
N1NO BEYOND gets up close and personal, asking questions and capturing Nino in a way never seen before. With over ten years in the game activating the world's biggest names for global brands, we’ve learned a thing or two about getting the most out of athlete partnerships in an authentic way for audiences.
Athlete content demands a different approach at almost every stage of the creative and production process, from the overall strategy to capturing action and collaborating around race schedules—and this series was no different.
To ensure the episodes maintained their authenticity, we focused on showcasing Nino's one-of-a-kind personality and spirit throughout the nine-minute features. This kept die-hard fans engaged with exciting race event cuts and wider audiences entertained with genuinely moving athlete stories.
The ultimate athlete activation
The UCI Mountain Bike World Cup is where it all started for us, so getting to capture the action at Mairiporã, Brazil, was a fun, full-circle moment.
We're buzzing to continue telling this story, both from a branded content perspective and from working with one of the world's greatest mountain bike athletes—who also happens to be a hero of ours at Cut Media—so it's pretty cool that this constitutes “work”.
Join us as we uncover Nino Schurter's untold story; watch the first three episodes on his YouTube channel below.
