How much do you bench?
A fun, relatable film to elevate one of Canyon’s star athletes—shot purely across benches
How much do you bench?
Turns out, if you’re Gabriel Wibmer, quite a lot.
In trials riding a bench is a core piece of street furniture that allows endless creativity. Simple, fun, and playful. The "How much do you bench?" concept turns a universal, everyday object into a playful theme, heightening the impact of Gabriel's skills.
With 360 cameras, seamless transitions, and perspective play, we designed every detail to hook and engage a YouTube audience using social-first, attention-grabbing concepts—essential for holding your viewers in a longer-format piece.
Really relatable riding
Shot across the centre of Munich and the Austrian Alps, we worked closely with Canyon and Gabriel Wibmer, we created a fun, relatable edit full of personality to take one of their star athletes to the next level.
Aside from the impressive tricks and locations, our approach sprinkled in storytelling elements to build a more vivid world, keeping things fresh and surprising, even for viewers outside the core fanbase.
The result? A world-class athlete film with a relatable hook that any sports fan can get behind.
