Danny MacAskill: Do A Wheelie
Danny MacAskill joins friends old and new to celebrate THE most iconic bike trick
Calling all wheelie fans
Picture this. It’s July 2021. The world is slowly emerging from lockdown, and high up on everyone’s agenda is joy—both finding it and spreading it.
Step forward Danny MacAskill and partners adidas Five Ten.
For the first time ever, Danny issued a call to action for collaborators to be featured in his next project. The only requirement? Show us your best wheelie.
A few months and hundreds of audition tapes later, we had our crack team of wheelie enthusiasts.
Bringing it all together
Bringing together athletes from around the world meant we’d need to be at the top of our organisational game, making the most of our time shooting to avoid missing scenes.
Shooting in Glasgow and around Scotland, we showcased riding in all different forms, but the one thing in common was that everyone was doing wheelies.
The real highlight came with Danny landing the first ever wheelie frontflip from a custom-built deck for a truly unique stunt to add to his repertoire.
And for once, the sun shone precisely when we needed it to.
Feel-good fun
The result for adidas Five Ten was a five-minute-long hero film that was as fun to make as it looks on screen.
Quickly reaching over 1 million YouTube views, supporting content taught Danny’s audience how to wheelie and get involved themselves.
To complement the hero film, we also launched ‘Danny MacAskill’s Wheelie Project’ - a short documentary featuring BTS content from the shoot and a general celebration of the wheelie, spreading the joy even further.
A fitting way to celebrate the world’s favourite bike trick. And no front wheels were harmed in the making of this film.
