Race to Le Mans
A digital-first feature doc going behind the scenes of the World Endurance Championship
The challenge
Eurosport approached us to create a 30-minute digital-first feature documentary that would shine a light on Goodyear’s role as the exclusive tyre supplier for the 2021 World Endurance Championship.
With the iconic Le Mans 24 Hours race as the centrepiece, the film needed to do more than simply inform — it had to build anticipation, drive brand awareness, and bring audiences closer to the high-stakes world of endurance racing. Capturing the drama of the season across four rounds, gaining behind-the-scenes access with rival teams, and telling a compelling story filled with human truths were all key to the brief.
Bringing it to life
To tell this story, we focused on the rivalry between two leading LMP2 teams: Jota and United Autosport. By embedding production crews across Europe throughout the season, we were able to capture the intensity and emotion of the championship as it built towards Le Mans.
Behind-the-scenes access enabled us to create an authentic and engaging narrative, while our close collaboration with Eurosport ensured that all creative, production, and editorial decisions were kept in-house. The result was a documentary crafted specifically for both broadcast and streaming platforms, combining premium storytelling with digital-first execution.
The results
The final film aired on Eurosport channels around the world in the week leading up to Le Mans, playing a central role in their marketing push for the event. It helped build anticipation among motorsport fans and gave viewers a unique look into the championship.
Following the race, the documentary was released on Discovery+, reaching audiences in over 50 countries.
Check out more of our work with Eurosport in Racing Minds.
