Race to Le Mans
Go behind the scenes of the 2021 World Endurance Championship
Digital-first feature documentary
Le Mans: one of the world’s most iconic sporting events.
Tasked by Eurosport to create a 30-minute documentary showcasing Goodyear’s involvement with the race, it was an opportunity we couldn’t turn down. Focusing on the build-up to the event, we’d need to:
Capture the drama of the 2021 World Endurance Championship across four rounds, heading towards Le Mans
Establish behind-the-scenes access with rival teams
Build brand awareness for Goodyear as the sole tyre supplier to the WEC
Tell the incredible story of endurance racing
Racing Rivals
To highlight the rivalries between teams, we followed the two main leaders in the LMP2 category: Jota and United Autosport.
Utilising production crews around Europe, we captured action across the season, giving the best possible insight into what it takes to race Le Mans.
Working closely with partners Eurosport, we kept all creative, production and editorial decisions in-house, ultimately delivering a documentary tailor-made for broadcast and streaming platforms.
The Result
Eurosport featured the 30-minute film in the week before Le Mans, and it was shown on Eurosport channels worldwide.
The documentary was huge in building hype for the main event as part of Eurosport’s wider marketing rollout.
Post Le Mans, the documentary went live on Discovery+, enlightening and entertaining motorsport fans in over 50 countries.
