World’s Fastest FPV Drone vs F1 Car (ft. Max Verstappen)
Revolutionising how Formula 1 is captured with a world-first FPV drone shot
What if we could finally capture the speed and intensity of F1?
Traditionally, filming F1 has never matched the feeling of watching it live. By pushing the limits of FPV drone technology, we showcased a full flying lap behind 3x World Champion Max Verstappen at Silverstone in his brand-new RB20, bringing fans closer to the action than ever.
This was a year-long production journey with Red Bull to deliver a never-before-seen clip of a Formula 1 car and capture an audience of millions on YouTube.
Despite so many unknowns, extensive logistics, driver access, limited runs with an F1 car, new technology, and unpredictable weather conditions, our team tackled these challenges head-on with unwavering determination.
The result was a content piece that set new engagement records on Red Bull's channels, delivering them their most-viewed YouTube video in the past year and tens of millions of views across Instagram and TikTok
The challenge
Provide audiences with a never-before-seen perspective of Formula 1
Deliver a compelling YouTube-focused story for Red Bull’s global channel
Project manage filming, testing, and supporting the development of the world's fastest FPV drone
Work within the demands and access to high-profile athletes and world champion F1 team, Oracle Red Bull Racing
Complete one uninterrupted FPV lap following three-time F1 World Champion Max Verstappen
How we pulled it off
Building the world’s fastest FPV drone
To accomplish the seemingly impossible, we reunited with the Dutch Drone Gods, working with them and Red Bull Advanced Technologies to develop a drone capable of capturing the exact shot we envisioned. The team faced vast challenges, eye-watering speeds, and the need for precision in every detail.
Creating content and complex logistics
We documented every step of the journey, from user-generated footage to a small and mighty team capturing all things F1—from Silverstone testing to a flat-out drag race with David Coulthard.
We skillfully managed the innovation behind the lens to work alongside the expectations of key stakeholders and the monumental logistics required to line up drivers, teams, race circuits, fast drones, shoot plans, edit plans, and a super fast turnaround.
15 minutes with Max Verstappen
On a particularly wet day in February at Silverstone, our team had spent months preparing for our biggest challenge yet.
We had just a 15-minute window with the three-time F1 World Champion Max Verstappen to record all of our pieces to camera and only one chance to capture our FPV shot behind the new RB20 on a flying lap.
With 2024 Formula 1 cars extremely restricted for running time (due to F1 rules) and limited access to Max, the pressure was on to deliver.
What we delivered
Exhilarating 12-minute YouTube content piece
One full FPV lap of Silverstone following Max Verstappen
Supported the development of new drone technology, reaching 380+ km/h
Full creative development, logistics, film crew, budget management, and edit—all in-house
Impact
Red Bull’s most globally successful content of 2024 with 24+ million views and trending #5 globally on YouTube
50+ million views across social channels
Unprecedented audience engagement and retention stats
5th most popular Formula 1 clip on YouTube ever
Broadcast Sport Awards 2024 finalist
Watch the full film below, and if you’re looking for a creative partner, let’s chat.
